Case study
Power Monitoring at Noshing
Looking to reduce their energy consumption costs, Noshing deployed the Shoestring Power Monitoring Solution.

Noshing is an artisanal dairy-free cheese manufacturer of plant-based, dairy-free cheeses based in Malaga, Western Australia. They focus on high-quality, ethical alternatives to traditional cheese.
The business challenge
After moving into a new facility, Noshing experienced unexpectedly high power bills. Without detailed energy data, it was impossible to identify which equipment or processes were driving the costs. Using the Shoestring power monitoring kit they were able to identify areas where improvements could be made.
The solution
This company used the Shoestring Power Monitoring solution, and the kit provided through the DPIRD programme (see below).
Noshing were looking to address the increasing cost of operating and a sensible place to start was to identify which items were the biggest power consumers. Deploying the Shoestring power monitoring solution, which collects data on individual machines, helped them dig into the problem. The solution uses a low-cost Raspberry Pi, and a power monitoring clamp.
The plug-and-play solution presents real-time visualisation of power usage, current, and energy consumption via a simple dashboard.
The outcomes
Noshing identified that the main cool room was consuming excessive energy. Simple fixes (e.g., adjusting defrost cycles, fixing seals) led to:
- 30% reduction in monthly power bills.
- Decrease from 11 MWh to 8 MWh in energy usage per billing cycle
The Shoestring kit was reused to monitor other rooms and equipment, leading to further improvements.
What are the next steps?
Noshing plans to deploy Shoestring Air Quality Monitoring to ensure the production environment maintains optimal air conditions and reduces microbial risk — essential for shelf life and food safety in sealed production rooms.
Case study summary: Noshing
Solution setup:
- Solution: Power Monitoring
- Deployed: main cool room
- Technology used: current sensor and Shoestring monitoring software
- Technology cost: under $1,000 (AUD)
- Time taken to deploy: within one day
Outcomes:
- Reduction in monthly power bill by 30%
- Ability to analyse power usage and identify ways to improved energy efficiency
- Identification of energy-saving opportunities for other rooms and equipment
Find out more about this solution
Power
monitoring
The Noshing deployment was made possible through the Department of Primary Industries and Regional Development (DPIRD) Food Industry Innovation Program
The Western Australian Government has signed a 4-year agreement to bring a world-first manufacturing initiative to Western Australia. DPIRD’s Food Industry Innovation program partnering with Shoestring to provide Western Australian SME’s with the opportunity to get on the digitalisation journey.
